Red Live Atif Aslam and Mohit Chauhan


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The Hindustan Times Leadership Summit

Red FM wanted to start their own IP called Red Live, in 2011. This would be their first foray into the world of ticketed concerts. They were looking for someone who could partner with them on ground and thereby started this musical journey.

Date: 22nd Feb 2015
Venue: Leisure Valley Grounds, Gurgaon


They wanted someone to take care of the entire experience which involved the ticketing process, sound, light and other technical requirements. It had to be a comprehensive, well - rounded experience which included food and refreshments and a great gig.


The processes that were put in for booking and ticketing worked seamlessly. We now also execute the press conferences for the artists, media team management, show flows, technical requirements, food, security and other miscellaneous requirements. What started as a concert for 6000 people has now increased three fold and each of these concerts see a footfall of 15,000 to 18,000 people now.

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